Glossier’s new UK store opens its doors this week, and here’s your sneak peek

It’s the season to indulge in all things festive, from party dresses to Christmas movies, but beauty lovers everywhere know it’s also the season to go maximalist on beauty. From amping up party makeup for evenings out, adding all of your favourite products to your Santa wish list or stocking up on the some of the best makeup and skincare the year has to offer. From limited editions palettes that have had a holiday glow up, to skincare and fragrance gift sets, also worthy of self-gifting (just saying). ?

And with IRL beauty back on the Christmas shopping agenda, there’s a host of exciting beauty spaces and pop-ups to visit, and one destination worth checking out is the new UK Glossier store. The brand that bought us Boy Brow is opening their first-ever permanent international flagship at ?43 King Street, Covent Garden (opening on the 9th December at 10AM) just in time for us to stock up before Christmas.?

Their pre-pandemic pop-up gave us the ultimate beauty play space, complete with Mary Poppins-inspired chimney stacks, which also took top spot as the brand’s most successful outpost on the planet. So what can we expect from this new beauty destination?

Fashion snuck into the Glossier’s new HQ ahead of opening to take a sneak peek. Set in a historic 17th Century townhouse, bordering Covent Garden’s main square, it mixes heritage features with sleek modern finishes, plenty of that infamous pink and some iconic beauty images we’d like to snaffle home. Though the heroes in the space are the series of large play tables showcasing our favourite Glossier products from Milk Jelly Cleanser to Lash Slick, Cloud Paint and Ultra Lip, and a wet bar where you can slick and slather them on.?

Glossier’s new London store in Covent Garden

Vigo Jansons

And as you’d expect, there are plenty of ¡®gram-worthy moments guaranteed, including the giant G in the foyer and a conveyor belt to collect your goods. There¡¯s also exclusive UK merch to check out including a Glossier passport holder ¡ê25, with ¡ê5 from every sale going to Hatch, a nonprofit organisation that helps underrepresented entrepreneurs launch and grow their own sustainable businesses.?

So mark the location and pencil for Thursday 9th and get ready to shop the holiday collection in full immersive Glossier glory! We’ll see you there.